Why we do what we do

For me, doing the right thing has never been optional—it’s just who I am.

Fairness, honesty, and treating people with respect have always guided my decisions, both in life and in business. I’ve never believed in cutting corners, overcharging, or putting profit above people.

So when I created I Dream of Silver, I knew these values had to be at the heart of everything I do.

💎 Fair pricing. I don’t believe in inflated markups or charging a premium just because I can. Beautiful, quality jewellery should be accessible, not something that feels out of reach.

💎 Trust and Transparency. I’ll never sell something I wouldn’t wear myself. Every piece is carefully chosen, and I stand by its quality. If something isn’t right, I’ll always make it right.

💎 Doing the right thing. This value runs so deep that it even played a role in choosing my life partner—an ex-cop who now investigates corrupt behaviour during the week and helps me at markets on weekends. It’s safe to say that fairness and integrity are non-negotiable in our home and in my business.

I didn’t start I Dream of Silver just to sell jewellery. I started it because I love jewellery and helping women find timeless, elegant pieces that make them feel special without feeling like they’ve been overcharged.

Because at I Dream of Silver, it’s always been about beautiful jewellery, fair pricing, and treating people well. Nothing more, nothing less.